Inspired by actual facts: this is how we at 65db develop the strategic plan.
We believe that to make brands interesting and relevant, we need to understand people along with their needs and habits.
As we have an in-depth understanding of trends in society that is constantly evolving, we propose social media strategies rooted in reality, to develop even more creative campaigns.
Inspired by a true story
A different approach to planning
Strategy has to come from what people actually say: this is how we approach strategic planning at 65dB.
Whether it’s through close collaboration with the Data & Insight division or through our experienced teams listening to social trends and developments, we only deploy strategies that are deeply rooted in reality.
For us, this principle of reality is reflected in the quality of our relations with our partners. We are committed to combining pragmatism and ambition to assist the brands and companies we work with.
Defining your brand strategy
Based on an in-depth understanding of your target audience, we offer an insightful brand platform that defines your positioning, your message and your raison d’être that can be disseminated on any media of your choosing.
Embodying your brand on social media.
We define your social media presence together. The challenge is to find the right balance between consistency with your brand platform and relevance to the demanding medium of social media. We define the role of social media in your global ecosystem, your editorial line, your editorial pillars, your social media presence and your tone.
Your ambassadors’ voices are as important as yours: in addition, we can assist you in employee advocacy and executive communication to support, give credibility to and amplify your own social voice.
Managing your social media presence
We define your account ecosystem by streamlining your presence or developing opportunities within it. We also assist you with management by finding the right balance between centralising content production to achieve efficiency and message consistency as well as localising content to increase relevance and impact.
Creating your always-on content and your activations
We are obsessed with finding the message that resonates most with your target audience to enhance your key events and high points or your always-on content. Thus, we characterise the target audience in a detailed and insightful way so as to better define the strategic convictions that will ensure our ideas will last and create a strong connection with your audience.