Data & insight
The agency that listens the most to the world, as we are convinced that what matters today is not how brands define themselves, but what people say about them.
Driven by this conviction, our Data & Insight department manages data on a daily basis with a smart mix of technical expertise and human experience to provide recommendations and strategic opportunities based on people’s expectations.
SOCIAL FIRST PEOPLE FIRST
Turning Talk into Action
The digital world, especially social media is the source of the most immediate information about your audiences.
Each day, more and more people are interacting or reacting online. Thus, we can discover what all your stakeholders are saying spontaneously in their own environment.
At 65dB we listen to the whole world.
We first listen to your needs and then to those who communicate spontaneously: social listening.
But we also listen to those who are directly looking for information and answers, without communicating: search listening .
And finally we listen to those who say something when they are encouraged and invited to do so: social discussion.
This hybrid method enables us to take the pulse of the people, their views and their expectations on a daily basis.
Our People-First Vision
Before becoming a technological revolution, social media represented a social and sharing revolution by making it easier for people to communicate with each other.
By studying everyday conversations, we can make brands more human and interpersonal through insights.
This wealth of data gives us the power to guide ‘people first’ strategies and more empathetic designs.
Talk less, target more
Now, more than ever, it is important to understand users’ reality so as to match their expectations. Given that social media users are swamped with advertising messages, a hammering strategy is no longer appropriate.
Since a brand should never ignore anything that its users already know, you can only create pertinent copy or content for audience engagement, if you totally understand their conversations by carrying out a detailed and structured analysis of the data.
First the brief, then the tool
Get away from the tyranny of tools and the methods. Our expertise and experience, at once multidisciplinary and multi-sectoral enables us to push beyond this comfort zone. We tailor and combine resources and know-how to meet a need, a question, a challenge or a business problem.
We adapt to the tools and the insights they provide by pushing them ever further.
Understanding the world
We are motivated and driven to move forward every day by listening to and understanding people, opinions and influence dynamics.
We tap into the trends that captivate, motivate and identify influencers and communities, which can give rise to new needs.