Creation
At 65db, we believe that the best way of delivering effective creative content, is to take pleasure in the creative process.
Every time we produce creative content, we infuse it with the enthusiasm that we would like to experience if we were seeing it for the first time. For us, it is central that our content resonates with our clients’ target audiences.
We are driven by presenting, producing and sharing our ideas with passion. This is what motivates us and makes us proud.
Speaking to people's hearts
Implementing impactful plans
Social media has its own culture and its own conventions. Our goal is to help our customers use them effectively. Far from turning social media into an end in itself, we aim to root our creative content in reality to achieve our objectives.
Your key messages
Some of your posts deserve large-scale campaigns to stand out: a specific news item, a message that is more important or more tactical than the others:
So, we create activations that can take many forms and use different media, as long as they generate conversation on social media.
The creative team takes the brief and comes up with ideas that are surprising, fun, interesting… and always keep your audience in mind.
You everyday campaigns
Between key messages and activations, you can keep connected and talking your audiences via always-on content.
Even though production costs are lower, this content deserve the same high standards as activations.
This is why we also ask the creative teams to design and produce this content.
Listening every day
To know and interact more effectively with your community, you have to know how to listen to what is said.
Using public or private responses, trend detection, feedback and community management, we maintain personalised conversations, while feeding the strategy and creative process for both always on and activations.