


La Roche Posay
Uvidea Tone Up
Uvidea Tone Up
"Your daily prescription for healthy skin, inside out"
Link the benefits of dermatological expertise with beauty benefits to boost the daily use of the product.
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A toolbox of more than 130 content items for social media and digital has been created and made available to the different markets from the same production base.

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Implementation
A Japan-wide campaign to promote La Roche Posay's make-up expertise