La Roche Posay

Uvidea Tone Up

6 5 d b

Beauty is born of expertise

Expertises

Data & Insight Impact Strategy

The context

Why choose?

As a hybrid product between make-up and skincare, Uvidea Tone-up is a distillation of all La Roche Posay's expertise.
Asia is a priority market for this innovation.

The insight

Tone Up your life

While the target market knows La Roche Posay for its excellent skincare products, few know of the benefits of its make-up

Uvidea Tone Up

"Your daily prescription for healthy skin, inside out"

Link the benefits of dermatological expertise with beauty benefits to boost the daily use of the product.

A toolbox of more than 130 content items for social media and digital has been created and made available to the different markets from the same production base.

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6 5 D B

Implementation

A Japan-wide campaign to promote La Roche Posay's make-up expertise

Next project

Make it count

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