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SNCF

TLBSP

6 5 d b
Why should some jobs be for men and some sports for women?
The context

#TOUSLESBUTSSONTPOSSIBLES (Any goal is possible)

For many years, SNCF has been committed to supporting the career development of women within the company and beyond.
The 2019 Fifa Women's World Cup, for which SNCF was the national supporter, was a good media opportunity to highlight these commitments.

The insight

#TOUSLESBUTSSONTPOSSIBLES

In view of the inequality, in both football and in the workplace, believing in yourself and being passionate about what you do brings a world of possibilities.

The plan
SNCF believes that in life and in football any goal is possible

A 360° mix of poster campaign and World Cup stadium adverts to show that at the SNCF: any goals is possible!

#TOUSLESBUTSSONTPOSSIBLES

Comme supporter national de la coupe du monde féminine de football, SNCF prend la parole sur ses engagements en matière d’égalité et de diversité, sur tous les terrains.

Avec une campagne déclinée en affichage, en films web et en opération d’e-influence.

01
Le kit ambassadeurs
Création d'une box influenceur contenant un brassard, un trophée, un manifeste, un pantone
02
Le brassard
Porter ce brassard, c’est soutenir l’idée qu’avec passion #TousLesButsSontPossibles.
03
Le pantone
Pantone de phrases qui nous éloignent de nos rêves et que l'on ne veut plus entendre.
04
Affichage en gare
Afficher dans les gares de France que tous les buts sont possibles.
05
Influenceuses qui ont
rejoint le mouvement
Elles ont rejoint le mouvement pour montrer que tous les buts sont possibles.
02
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6 5 D B
Implementation
Campaign run in France during the Women's World Cup
Results
Tous les buts sont possibles
+40.3M
in total reach
+22%
of engagement on Facebook
13.9 K
hashtags used
€15,000
For the Association Capital Filles
Next project
The drop
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