SNCF

TLBSP

6 5 d b

Why should some jobs be for men and some sports for women?

Expertises

Data & Insight Strategy Impact

The context

#TOUSLESBUTSSONTPOSSIBLES (Any goal is possible)

For many years, SNCF has been committed to supporting the career development of women within the company and beyond.
The 2019 Fifa Women's World Cup, for which SNCF was the national supporter, was a good media opportunity to highlight these commitments.

The insight

#TOUSLESBUTSSONTPOSSIBLES

In view of the inequality, in both football and in the workplace, believing in yourself and being passionate about what you do brings a world of possibilities.

The plan

SNCF believes that in life and in football any goal is possible

A 360° mix of poster campaign and World Cup stadium adverts to show that at the SNCF: any goals is possible!

#TOUSLESBUTSSONTPOSSIBLES

Comme supporter national de la coupe du monde féminine de football, SNCF prend la parole sur ses engagements en matière d’égalité et de diversité, sur tous les terrains.

Avec une campagne déclinée en affichage, en films web et en opération d’e-influence.

Le kit ambassadeurs

Création d'une box influenceur contenant un brassard, un trophée, un manifeste, un pantone

Le brassard

Porter ce brassard, c’est soutenir l’idée qu’avec passion #TousLesButsSontPossibles.

Le pantone

Pantone de phrases qui nous éloignent de nos rêves et que l'on ne veut plus entendre.

Affichage en gare

Afficher dans les gares de France que tous les buts sont possibles.

Influenceuses qui ont
rejoint le mouvement

Elles ont rejoint le mouvement pour montrer que tous les buts sont possibles.

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6 5 D B

Implementation

Campaign run in France during the Women's World Cup

Results

Tous les buts sont possibles

+40.3M

in total reach

+22%

of engagement on Facebook

13.9 K

hashtags used

€15,000

For the Association Capital Filles

Next project

The drop

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