La Banque Postale

Qui Aura Le Meilleur Projet

6 5 d b

Sometimes we too quickly forget the dreams we had when we were 16.

Expertises

Data & Insight Strategy Impact

The context

When you are 16, you always want to change the world.

La Banque Postale is rebranding and promoting its role as a bank of the people with an advertising campaign entitled: "When you are 16."

In addition, La Banque Postale wishes to create an activation to motivate young people, the target of this campaign on social media.

The insight

Pass your bac first

"You're young and idealistic, that will pass..."

While they have many ideas and dreams to create a fairer and greener world, young people do not feel heard

The plan

What if we could show that la Banque Postale listens to young people and takes their ideas seriously?

La Banque Postale: allows young people to transform their plans for social entreprise into reality through an awards ceremony hosted by Domingo on Twitch.

Qui aura le meilleur projet ?

Young people with project ideas present their ideas and internet users will vote live for their preferred project. The winning project will be financed by La Banque Postale!

6 5 D B

Implementation

A campaign in France to find the best project!

Results

Qui aura le meilleur projet ?

3 projects

selected and fully financed

+1.6M

in reach

Top 2

on Twitch France

Next project

Aime sans haine

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