Qui Aura Le Meilleur Projet
When you are 16, you always want to change the world.
La Banque Postale is rebranding and promoting its role as a bank of the people with an advertising campaign entitled: "When you are 16."
In addition, La Banque Postale wishes to create an activation to motivate young people, the target of this campaign on social media.
Pass your bac first
"You're young and idealistic, that will pass..."
While they have many ideas and dreams to create a fairer and greener world, young people do not feel heard
La Banque Postale: allows young people to transform their plans for social entreprise into reality through an awards ceremony hosted by Domingo on Twitch.