


SNCF
Petits trucs GROS trucs
The plan
Bigger, louder, stronger!
Show that when you work for SNCF Réseau, you work on large projects which change the lives of millions of people every day
Petits truc gros trucs
A two-stage social media recruitment campaign.
Aimed specifically at future electricians to encourage them to upload their CV on the online platform.
To reach our different target audiences and invite them to visit the job forum which will take place in Paris.


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5
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B
Implementation
France
Recruitment campaign in France.
Results
Petits Trucs GROS Trucs
+1.8M
in total reach
6.3%
engagement on Twitter
1,039
applications sent in 1 week
3,364
registrations and the job forum