SNCF

Petits trucs GROS trucs

6 5 d b

At SNCF, we tend to think big!

Expertises

Data & Insight Strategy Impact

The context

The company is struggling to find this type of profile

The role of SNCF Réseau is to manage the railway infrastructure in France.
To maintain and modernise the very extensive network in the Paris region; thus, the expertise of technicians trained in electricity and telecoms is essential.

The insight

Everything is BIGGER!

In many technical professions, you have to use your skills on 'little things.' But being an electrician at SNCF Réseau is nothing like being an electrician elsewhere...

The plan

Bigger, louder, stronger!

Show that when you work for SNCF Réseau, you work on large projects which change the lives of millions of people every day

Petits truc gros trucs

A two-stage social media recruitment campaign.

Aimed specifically at future electricians to encourage them to upload their CV on the online platform.

To reach our different target audiences and invite them to visit the job forum which will take place in Paris.

Que ce soit pour des gros trucs

Ou pour des petits trucs

La SNCF

Recrute !

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6 5 D B

Implementation

France

Recruitment campaign in France.

Results

Petits Trucs GROS Trucs

+1.8M

in total reach

6.3%

engagement on Twitter

1,039

applications sent in 1 week

3,364

registrations and the job forum

Next project

1000 Magasins

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