


Capri-Sun
The drop
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What if Capri-Sun moved from being a leader in street culture to a leader in streetwear ?
Expertises
The plan
Infiltrate the world of rap with freestyle
A collaboration with rapper, Doria, who wore the capsule items for the release of her freestyle. Capri Sun also launched its drop on its Instagram account.
Merch Capris-Sun
At the same time, 4 influencers shared content to introduce the collection and offer people the chance to win items of the drop on Capri Sun’s Instagram account.



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Implementation
A national drop which got the whole of France moving
Results
The drop
7.10%
engagement rate
52K
in reach
>10%
Instagram subscribers