Capri-Sun

The drop

6 5 d b

What if Capri-Sun moved from being a leader in street culture to a leader in streetwear ?

Expertises

Data & Insight Strategy Impact

The context

The codes of the street

Capri-Sun is seeking to establish its legitimacy among street communities by integrating their codes and customs and has therefore decided to launch a capsule collection.

The insight

From pure kiff to pure kiffeur (from pure pleasure, to a pure pleasure seeker)

The exclusivity of the pieces and the ultra-limited stocks are what make streetwear so special.

The plan

Infiltrate the world of rap with freestyle

A collaboration with rapper, Doria, who wore the capsule items for the release of her freestyle. Capri Sun also launched its drop on its Instagram account.

Merch Capris-Sun

At the same time, 4 influencers shared content to introduce the collection and offer people the chance to win items of the drop on Capri Sun’s Instagram account.

6 5 D B

Implementation

A national drop which got the whole of France moving

Results

The drop

7.10%

engagement rate

52K

in reach

>10%

Instagram subscribers

Next project

Qui Aura Le Meilleur Projet

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