France Télévisions

Aime sans haine

6 5 d b

A simple like can turn
you into a cyberstalker

Expertises

Data & Insight Strategy Impact

The context

A simple like?

Every day, we like content on social media. So far, so good. But when you like demeaning comments, that can be seen as cyberstalking, even if you are not aware of this.

The insight

Are you a cyberstalkers without knowing it?

On social media and in front of our screens, we don't realise that a little like can have huge consequences.

#AimeSansHaine

What if we raised awareness among both victims and stalkers?

A campaign with two phases.

A teaser in which France Télévisions hosts and influencers wear a sweater with a mysterious symbol: ??

#AimeSansHaine ??

A reveal, where the symbol is explained. The influencers explain the principle of the campaign and present the drop, the profits of which are donated to e-Enfance. FTV hosts take the message on air. At the same time, a hashtag challenge is launched on TikTok..

6 5 D B

Implementation

France

A nation-wide campaign to build the awareness of each French person as to the dangers of cyberstalking.

Results

#AimeSansHaine

€0

in media budge and influence

+102K

interactions with publications

16.4M

impressions

19.2M

views on TikTok

Next project

Uvidea Tone Up

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