
France Télévisions
Aime sans haine
#AimeSansHaine
What if we raised awareness among both victims and stalkers?
A campaign with two phases.
A teaser in which France Télévisions hosts and influencers wear a sweater with a mysterious symbol: ??
#AimeSansHaine ??
A reveal, where the symbol is explained. The influencers explain the principle of the campaign and present the drop, the profits of which are donated to e-Enfance. FTV hosts take the message on air. At the same time, a hashtag challenge is launched on TikTok..



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Implementation
France
A nation-wide campaign to build the awareness of each French person as to the dangers of cyberstalking.
Results
#AimeSansHaine
€0
in media budge and influence
+102K
interactions with publications
16.4M
impressions
19.2M
views on TikTok