Aldi
1000 Magasins
5
d
Mea culpa! At Aldi, we know that stores are not opening as fast as you would like.
Expertises
The plan
France, please forgive us!
What if we promoted store openings in some towns while apologising to everyone in France who does not yet have an Aldi close by?
Our approach
Our creative idea: rather than boasting about opening 1000 stores, take a surprising humble stance by promising to reach everyone soon.
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5
D
B
Implementation
A week-long national and geolocated media plan, mainly on YouTube but also on Instagram and Facebook to promote the opening of more than 1000 stores!
Results
Aldi
17M
impressions
8M
in unique reach
2M
full views
14K
clicks